Profitability ramp — projected EBITDA vs active renters
Model: $60 avg GMV/renter·mo, 4:1 renter:custodian, monthly EBITDA after Stripe (2.9%+$0.30), a 1% refund reserve, marketing at 15% of net revenue, and the Stage-3 paid-team cost base (~$20k/mo). “Adopted” = 13% commission + an 8% all-in renter service fee (net take ≈ 16% of GMV); the lighter line shows commission only (≈ 8.5%) for comparison. See Storbor-Break-Even-and-Profitability for the full model.
Users
Listings (posts)
Transactions (bookings)
Vital records
Policy acceptances (signup / listing / purchase), payments, check-in & check-out, drop-off approvals, weekly check-ups posted / signed / missed, and cancellations — retrievable for compliance & disputes.
Website waitlist sign-ups
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